What’s included in the Marketing Toolkit?
World Heritage brand partner guide
Developed by Cumbria Tourism, this practical guide explains why World Heritage status matters and how businesses and organisations can use it to enhance their marketing, strengthen their brand and connect customers, visitors and audiences with the unique qualities of the Lake District World Heritage Site.
World Heritage brand assets
A comprehensive suite of resources designed to help you communicate consistently and professionally, including:
- Brand guidelines outlining approved colours, typography and photographic style
- World Heritage logos for printed and digital communications
- Social media templates
- Email signatures
- 13 Valleys World Heritage badges
Together, these resources make it easy to celebrate your connection to the English Lake District World Heritage Site and tell the world that you are based in, work within, and help care for a place of international importance.
World Heritage Brand Partner Guide
Discover the power of your World Heritage Story
As a business operating within the English Lake District World Heritage Site, you are part of a globally recognised landscape shaped by centuries of people, culture and nature. World Heritage status is more than a designation. It’s a powerful story that can help you connect with customers, inspire staff, strengthen your brand and celebrate your unique sense of place.
Our Brand Partner Guide, developed by Cumbria Tourism, provides an inspiring introduction to the English Lake District World Heritage Site and explores how businesses can make the most of this internationally recognised status. It shares the Lake District’s World Heritage story and offers practical ideas on how your business can bring that story to life.
Whether you’re looking to stand out from competitors, attract and retain talented people, develop new products and experiences, or deepen your connection to the landscape around you, the toolkit will help you begin your World Heritage journey.
Download the Brand Partner Guide below and discover how your business can champion, celebrate and benefit from being part of the English Lake District World Heritage Site.
World Heritage Site Brand Guidelines
Why use the Brand Guidelines?
Using the World Heritage brand is a powerful way to showcase your connection to one of the world’s most celebrated cultural landscapes.
Our Brand Guidelines help you use the World Heritage logos, colours, fonts and imagery consistently, making it easy to create professional, engaging communications while strengthening recognition of the English Lake District World Heritage Site.
Whether you’re updating your website, creating marketing materials or posting on social media, the guidelines will help you tell your World Heritage story with confidence.
Download the Brand Guidelines below and start sharing your place in the English Lake District World Heritage Site.
Logos
World Heritage logos and brand assets
Included within the toolkit is a wide range of World Heritage logos and brand assets to help you celebrate your connection to the English Lake District and share that story with customers, visitors and followers.
Whether you’re creating social media content, updating your website, designing packaging, sending emails or producing printed materials, these assets make it easy to showcase your place within a globally recognised World Heritage Site.
A selection of logos including Welcome to, Enjoy, Explore, Love, Made in, Sail in, Stay in and Visit are available in Chinese, Japanese, French, Spanish and German, helping you connect with audiences from around the world. Versions are available in multiple formats and layouts. If you require a translated version, please get in touch.
Ideas for using the World Heritage brand
- Add World Heritage logos to your products, packaging and merchandise
- Feature the branding on your website and online booking platforms
- Include logos in email signatures, newsletters and digital communications
- Use branded graphics and templates across your social media channels
- Incorporate the branding into printed guides, menus, leaflets and brochures
- Showcase your connection to the World Heritage Site through signage and displays
- Enhance marketing campaigns by telling your own World Heritage story
Logo pack downloads
The packs include logos in a jpeg format suitable for digital and print use. Some logos are included in 2 colour ways (black text on white and a reversal), with a selection also available in 2 or 3 line formats.
Please review the brand guidelines prior to using any of the World Heritage brand assets.
For more information, or if you require any of the brand assets in a different format, please contact lakeswh@lakedistrict.gov.uk.
Please note, the list of available assets has files split into groups, rather than individual downloads. You may need to download more than one of the brand packs to find the asset you’re looking for.
Before you download, you can view the different logos available on the image below.
Other brand asset downloads
Social media banners
Showcase your connection to the English Lake District World Heritage Site across your social media channels. Our ready-to-use banners for Facebook and X make it easy to celebrate your location, strengthen your brand and let your audience know they’re engaging with a business or organisation based in a globally recognised landscape.
Email signatures
Add a World Heritage email signature to every message you send and help share the story of the English Lake District with every interaction. It’s a simple but effective way to demonstrate your connection to the World Heritage Site and reinforce your place within one of the world’s most celebrated cultural landscapes.
Download the assets below and start sharing your World Heritage connection online, on social media and in email.
Lake District valley badges
Celebrate your place in the Lake District
The Lake District’s valleys each have their own unique character, history and sense of place. Our Valley Badges allow businesses and organisations to showcase the special part of the World Heritage Site they call home and help visitors connect more deeply with the landscape around them.
Whether you’re welcoming guests, promoting local products or sharing stories online, Valley Badges provide a simple and engaging way to celebrate your location and strengthen your connection to place.
Ideas for using Valley Badges
- Add them to your website and online visitor information
- Incorporate them into social media posts, stories and reels
- Include them in email signatures and newsletters
- Feature them on product packaging and labels
- Use them in brochures, menus, guides and promotional materials
- Display them on signage, interpretation panels and visitor information
- Include them in presentations, reports and community publications
- Create location-specific merchandise and souvenirs
Download your valley badge below and start celebrating the place that makes your organisation unique.
About the English Lake District's 13 valleys
The 13 valleys of the Lake District National Park each have their own distinctive heritage and features that contribute to the UNESCO World Heritage Site. Find a description of each valley our 13 Valleys Trail page, and use the wording to capture the unique character of the valley.
Buttermere valley, Borrowdale and Bassenthwaite valley, Coniston valley, Duddon valley, Ennerdale valley, Eskdale valley, Grasmere, Rydal, Ambleside valley, Haweswater valley, Langdale valley, Thirlmere valley, Ullswater valley, Wasdale valley, Windermere valley.
Become a World Heritage Brand Ambassador
Every business, organisation and community group within the English Lake District has a role to play in sharing the story of this extraordinary World Heritage Site. By championing the World Heritage brand, you can help raise awareness of what makes this landscape so special while demonstrating your commitment to the place you live, work and operate in.
If you’re passionate about promoting the English Lake District World Heritage Site and would like to become a World Heritage Brand Ambassador, we’d love to hear from you. Get in touch to find out how you can become a World Heritage Brand Ambassador by emailing us at lakeswh@lakedistrict.gov.uk.
