Important information
Personal data is data about living persons that can be used to identify them directly or indirectly.
When you interact with the LDNPA, your personal data may include your name, address, email address, telephone number, or payment information. Please see the section ‘The data we collect about you’ for more details.
The LDNPA must comply with all current Data Protection legislation, including
- The Data Protection Act 2018,
- The UK GDPR, and
- The Data (Use and Access) Act 2025.
The LDNPA does not knowingly collect data relating to children.
If you are aged 16 or under, please get your parent or guardian’s permission before providing personal information on the LDNPA’s website. Users without this consent are not allowed to provide us with personal information.
This document is our general privacy notice for members of the public.
In certain circumstances, we may present a specific privacy notice or fair processing notice when collecting or processing personal data. This general privacy notice supplements specific privacy notices and is not intended to override them.
To be fully aware of how and why we use your personal data, it is essential that you read this general privacy notice together with any specific privacy notices we provide when you supply your personal data to us.
When we collect and process your personal data, the LDNPA is the ‘data controller’. This means we are responsible for processing your personal data in accordance with data protection legislation.
Data Protection Officer
We have appointed a data protection officer (DPO) who oversees the processing of personal data:
- Full name of legal entity: Lake District National Park Authority
- Data Protection Officer: Julie Wood, LDNPA Solicitor
- Email: Julie.Wood@lakedistrict.gov.uk (opens email)
- Postal address: LDNPA, Murley Moss, Oxenholme Road, Kendal, Cumbria, LA9 7RL
- Telephone Number: 01539 724555
Some of our services are supported by service providers (‘data processors’) who process your personal data on our behalf in compliance with a data processor agreement.
In general, any information you provide will only be used within the Lake District National Park Authority and by its service providers. It will never be supplied to anyone outside the Lake District National Park Authority without first obtaining your consent, unless we are obliged or permitted by law to disclose it.
For more details, see the Disclosures of your personal data section.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.
We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
Questions about our use of personal data
If you have any questions about this privacy notice or our use of your personal data, including any requests to exercise your legal rights, please contact the Data Protection Officer using the details above.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO) (opens new website), the UK supervisory authority for data protection issues. We would, however, appreciate the opportunity to address your concerns before you approach the ICO. Please contact us in the first instance.
The data we collect about you
We may collect, use, store, and transfer the following categories of personal data about you:
Includes first name, last name, username or similar identifier, marital status, title, date of birth and gender. It also includes photographic images, film images and CCTV film footage.
Includes billing address, delivery address, email address and telephone numbers.
Includes bank account and payment card details.
Includes details about payments to and from you and other details of products and services you have purchased from us.
Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Includes information about how you use our website, products and services.
Includes your preferences in receiving marketing from our third parties and us, and your communication preferences.
Aggregated data
We also collect, use, and share Aggregated Data, such as statistical or demographic data, for any purpose.
Aggregated Data may be derived from your personal data, but is not considered personal data in law, as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.
However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data and will use it in accordance with this privacy notice.
Special categories of personal data
We do not collect any Special Categories of Personal Data about you (including details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).
Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, and we will notify you at that time.
How our personal data is collected
We use different methods to collect data from you, including the following:
You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our products or services;
- create an account on our website;
- subscribe to our service or publications;
- request marketing to be sent to you;
- request other information from us;
- enter a competition, promotion or survey; or
- give us some feedback.
As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie notice on this page for further details.
We may receive personal data about you from various third parties and public sources as set out below:
- Technical Data from the following parties: analytic providers; advertising networks; and search information providers.
- Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
- Identity and Contact Data from data brokers or aggregators.
- Identity and Contact Data from publicly available sources.
How we use your personal data
Lawful basis
We will only use your personal data when the law allows us to. These are the lawful bases for processing we may rely on:
This means that we are processing your data
- where it is necessary for the performance of a contract with you, or
- to take steps at your request before entering into such a contract.
This means that we are processing your personal data where it is necessary to comply with a legal or regulatory obligation to which we are subject.
This means that we are processing your personal data where it is necessary for us to perform our functions as a Public Authority and where these functions have a clear legal basis.
This means that we are processing your personal data in the interests of conducting and managing our business, enabling us to provide you with the best service or product and the best, most secure experience.
We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests.
We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to do so by law).
You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
This means that we are processing your personal data because you have given us your clear consent to do so for a specific purpose.
Generally, we do not rely on consent as a legal basis for processing your personal data, except for:
-
- sending third-party direct marketing communications to you via email or text message.
-
- when we need your consent for purposes described in a special privacy notice presented to you at the time we obtain your consent.
You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
Purpose/activity: To register you as a new customer.
Type of data:
- Identity
- Contact
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Performance of a contract with you.
Purpose/activity: To process and deliver your order, including:
- Manage payments, fees and charges
- Collect and recover money owed to us
- Paying our suppliers
Type of data:
- Identity
- Contact
- Financial
- Transaction
- Marketing and communications
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Performance of a contract with you
- Necessary for our legitimate interests (to recover debts due to us)
Purpose/activity: To manage our relationship with you, which will include:
- Notifying you about changes to our terms or privacy policy
- Asking you to leave a review or take a survey
Type of data:
- Identity
- Contact
- Profile
- Marketing and communications
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Performance of a contract with you
- Necessary for our legitimate interests (to keep our records updated and to study how customers use our products and services)
Purpose/activity: To enable you to partake in a prize draw, competition, or complete a survey.
Type of data:
- Identity
- Contact
- Profile
- Usage
- Marketing and Communications
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Performance of a contract with you
- Necessary for our legitimate interests (to study how customers use our products and services, to develop them, and grow our business)
Purpose/activity: To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
Type of data:
- Identity
- Contact
- Technical
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation or group restructuring exercise)
- Necessary to comply with a legal obligation.
Purpose/activity: To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
Type of data:
- Identity
- Contact
- Profile
- Usage
- Marketing and Communications
- Technical
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Necessary for our legitimate interests (to study how customers use our products and services, to develop them, to grow our business, and to inform our marketing strategy)
Purpose/activity: To use data analytics to improve our website, products and services, marketing, customer relationships, and experiences.
Type of data:
- Technical
- Usage
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
Purpose/activity: To make suggestions and recommendations to you about goods or services that may be of interest to you.
Type of data:
- Identity
- Contact
- Technical
- Usage
- Profile
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Necessary for our legitimate interests (to develop our product and services and grow our business)
Purpose/activity: To exercise our functions or provide advice in respect of our functions under the Planning Acts.
Type of data:
- Identity
- Contact
- Financial
- Medical
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Necessary to comply with a legal obligation
- For the performance of a task carried out in exercise of official authority vested in the controller.
Purpose/activity: To comply with our obligations under the Freedom of Information Act 2000 and the Environmental Information Regulations 2004/
Type of data:
- Identity
- Contact
Lawful basis for processing, including the basis of legitimate interest (if applicable):
- Necessary to comply with a legal obligation
Marketing
We strive to provide you with choices regarding the use of specific personal data, particularly for marketing and advertising. We have established the following personal data control mechanisms:
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any company outside the LDNPA for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookies page.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to obtain an explanation of how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of your personal data
We may have to share your personal data with the parties set out below for the purposes set out in the section How we use your personal data.
- Service providers acting as processors based in England and Wales, for example, activity and events booking systems.
- Professional advisers acting as processors or joint controllers, including lawyers, bankers, auditors and insurers based in England who provide consultancy, banking, legal, insurance and accounting services.
- HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
- Other authorities or regulators acting as processors or joint controllers (for example the Planning Inspectorate; the Secretary of State for Housing, Communities and Local Government; The Local Government and Social Care Ombudsman, District Councils or the County Council) where we are required to share your data to fulfil our obligations as Local Authority, or where it is necessary to do so for the performance of a task carried out in exercise of official authority vested in them.
Such as contractors and suppliers, statutory consultees and other organisations we consult as part of our legal function.
This may be third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.
Alternatively, we may seek to acquire other businesses or merge with them.
If our business changes in any of these ways, the new owners may use your personal data in the same way as set out in this privacy notice.
Requirements of third parties
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process it for specified purposes and in accordance with our instructions.
International transfers
We do not transfer your personal data outside the European Economic Area (EEA).
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed.
In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
For how long will we use your personal data?
We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider
- the amount, nature, and sensitivity of the personal data,
- the potential risk of harm from unauthorised use or disclosure of your personal data,
- the purposes for which we process your personal data and whether we can achieve those purposes through other means, and
- the applicable legal requirements.
Details of retention periods for different aspects of your personal data are available in our retention policy, which you can request from us by contacting us.
In some circumstances, you can ask us to delete your data; see the section Your legal rights for further information. In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your legal rights
Under certain circumstances, you have the following rights under data protection laws in relation to your personal data.
(Commonly known as a “data subject access request”.)
This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.
This enables you to ask us to delete or remove personal data where there is no good reason for us to continue processing it.
You also have the right to ask us to delete or remove your personal data
- where you have successfully exercised your right to object to processing (see below),
- where we may have processed your information unlawfully, or
- where we are required to erase your personal data to comply with local law.
Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons. If this is the case, we will notify you at the time of your request.
You may object to our processing of your personal data
- where we are relying on a legitimate interest (ours or those of a third party) as a lawful basis of processing, and
- there is something about your particular situation which makes you want to object to processing on this ground, as you feel it impacts your fundamental rights and freedoms.
You also have the right to object to our processing of your personal data for direct marketing purposes.
In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- if you want us to establish the data’s accuracy;
- where our use of the data is unlawful, but you do not want us to erase it;
- where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
- you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
This enables you to request the transfer of your personal data to you or to a third party. We will provide your personal data to you, or a third party you have chosen, in a structured, commonly used, machine-readable format.
Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
This applies when we are relying on consent as the legitimate basis for processing.
However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
How to exercise your legal rights
Please contact our Data Protection Officer. You will find contact details in the Important information section above.
No fee is usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights).
However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Cookie notice
How we use cookies
- Changes in the law mean we need your permission to save cookies on your machine.
- Cookies are small files which are sent to your browser, for example, Internet Explorer or Firefox. They are stored on your computer’s hard disk. They only identify your computer and not you personally. The cookies we use are:
Google Analytics web analytics cookies
These cookies are used to help record your use of this website. They are used to collect statistics about site usage such as when you last visited the site. This information is then used to improve the user experience on our website. The cookies contain randomly generated IDs used to recognise your browser when you read a page. The cookies contain no personal information and are used only for web analytics.
- The Google Analytics cookies are called _utma, _utmb, _umtc and _utmz. They will appear in the list of cookies under lakedistrict.gov.uk.
- _utma tracks whether you have visited the website before. It is set to expire 2 years after your last visit.
- _utmb establishes a ‘user session’ and tracks which pages you look at on this visit to the website. It is set to expire 30 minutes after your last visit.
- _utmc is connected with _utmb and expires when you closed your browser, rather than just visit another website.
- _utmz tracks whether you have come to the website from a search engine, another website or have typed the web address directly into your browser. It is set to expire 6 months after it was last set.
We encourage you to accept the cookies our website uses as they help us to improve the user experience for you and many others.
To delete cookies or reject cookies
If you do not want to receive cookies from this website, select cookie settings under the privacy settings in your browser options, then add our domain to the list of websites you do not want to accept cookies from. Under settings, you can also delete individual cookies or any cookies that your browser has stored. You can find more information on how to delete and control cookies at About Cookies (opens in new window). You can read more details on Cookies and Google Analytics (opens in new window).
