The Lake District National Park Authority (LDNPA) is welcoming visitors to the UNESCO World Heritage Site as the 2026 peak season continues.
The National Park Authority is encouraging responsible and sustainable visiting to the area and asking visitors to be Lake District Kind by leaving no trace, planning ahead and being respectful to communities, habitats and wildlife.
Suzy Hankin, Area Ranger for LDNPA said: “We’re delighted to be welcoming people from across the UK and beyond to this special place. Throughout the year we’ve been working closely with partners and communities to help alleviate some of the pressures we see during this period in certain hot spot areas. The Lake District is a unique landscape which is why we have action plans tailored to different areas which help us, partners and landowners address these pressures.
“We encourage those visiting the area to explore this inspiring scenery, connect with its communities and heritage and to help protect its habitat and wildlife.”
The National Park Authority also continues educating people via information centres, engagement events and during ranger patrols about why it’s important to leave no trace, how to be safe on the water and how to be prepared when heading onto the fells. New visitor welcome volunteer roles will also provide a friendly face and local knowledge to help make sure visits are safe and enjoyable, inspiring people to love and respect the landscape.
Suzy said: “It can be easy to forget on a sunny day just how unforgiving conditions can be at the top of a fell, or how cold the lakes and bodies of water can still be. Make sure you come well-equipped for your visit, whatever activity you’re taking part in.
“We also ask those enjoying the Lake District to opt for a picnic over a barbecue to help protect our landscape from wildfires, as just a spark is enough to cause devastation.”
This weekend visitors and residents are encouraged to meet the team and partners at the Keeping Ullswater Beautiful community event, where people can learn about staying safe on the water with our lake rangers and understand the partnership working to protect the Lake District from fly camping, littering and anti-social behaviour. The event is on Saturday, 25 July 1pm to 4pm at Jenkins Field in Glenridding.
As well as in person engagement, the National Park Authority is continuing its digital outreach for the 2026 season, working with influencers to help spread the message of how to enjoy the Lake District while helping to protect it.
As part of its influencer work, LDNPA has announced Cam Occleston, 23, as its first Brand Ambassador. Cam is an influencer who first worked with the National Park Authority in 2025 and will continue to share messaging around responsible visiting as well as the impacts of fly camping and campfires.
Cam said: “The Lake District, to me and many others, is the greatest place on earth. This small corner of England is home to such a beautiful National Park. To be able to team up with the Lake District National Park Authority on a project like this, is simply mind blowing. I take great pride in my work and couldn’t be happier that I get to use my skills in making a difference to this magical place.”
Read more about how to plan your visit and be Lake District Kind on the LDNPA website: Plan your visit – Lake District National Park